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Honest thinking from the DOD team on technology, strategy, and delivery, and what actually makes it work in practice.

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Our thinking

Insights and findings along our journey.

24 April 2026

Milestone
Read our story

dod founded

Definition of Done was founded by people who’ve sat in the rooms where it goes wrong.

dod
dod24 April 2026

14 August 2026

The CRAFTFramework
Artificial Intelligence
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AI For Your Business: The CRAFT Framework For Prompts That Actually Work

Most teams get inconsistent results from AI because they're improvising a new prompt every time. CRAFT (Context, Role, Action, Format, Tone) turns that into a repeatable structure anyone on the team can use. Includes a short video walkthrough.

dod
dod14 August 2026
4 min read

28 August 2026

Good StrategyBad Strategy
Delivery & Strategy
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Good Strategy, Bad Strategy: Why Most Regulated Organisations Have a Wish List, Not a Strategy

Most "strategies" inside regulated organisations aren't strategies. They're ambition dressed up as a plan. Drawing on Richard Rumelt's Good Strategy/Bad Strategy, here's the difference, and what a real one looks like.

dod
dod28 August 2026
7 min read

11 September 2026

AI PilotsNever Ship
Artificial Intelligence
Read post

Why Most AI Pilots Never Reach Production

Most AI pilots impress in a demo and die in a spreadsheet. The gap between "it worked in the demo" and "it runs unattended in production" is where most AI investment actually goes to die, here's what separates the pilots that make it.

dod
dod11 September 2026
5 min read
The CRAFTFramework
Artificial Intelligence
Read post

AI For Your Business: The CRAFT Framework For Prompts That Actually Work

Most teams get inconsistent results from AI because they're improvising a new prompt every time. CRAFT (Context, Role, Action, Format, Tone) turns that into a repeatable structure anyone on the team can use. Includes a short video walkthrough.

dod
dod14 August 2026
4 min read
Good StrategyBad Strategy
Delivery & Strategy
Read post

Good Strategy, Bad Strategy: Why Most Regulated Organisations Have a Wish List, Not a Strategy

Most "strategies" inside regulated organisations aren't strategies. They're ambition dressed up as a plan. Drawing on Richard Rumelt's Good Strategy/Bad Strategy, here's the difference, and what a real one looks like.

dod
dod28 August 2026
7 min read
AI PilotsNever Ship
Artificial Intelligence
Read post

Why Most AI Pilots Never Reach Production

Most AI pilots impress in a demo and die in a spreadsheet. The gap between "it worked in the demo" and "it runs unattended in production" is where most AI investment actually goes to die, here's what separates the pilots that make it.

dod
dod11 September 2026
5 min read

More posts coming soon

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